What are the three phases of the human-centered design process?

• A. Inspiration, Ideation, Implementation
• B. Discovery, Prototyping, Delivering
• C. Planning, Execution, Evaluation
• D. Research, Design, Validate

Answer: (A)

Human-centered design moves from learning about people to turning those insights into real solutions, in a simple, three-phase flow. First is Inspiration, where you explore users, their needs, and the context to uncover meaningful opportunities. Then comes Ideation, the brainstorming and refinement stage where you generate many ideas and select concepts that address the gathered insights. Finally, Implementation focuses on turning those concepts into tangible solutions, testing them with real users, iterating based on feedback, and delivering a final product or service.

Other option names mix different frameworks or stages, so they don’t reflect this canonical three-phase sequence. For example, terms like Planning, Execution, Evaluation resemble general project management, not the specific flow of discovering needs, ideating solutions, and delivering them in human-centered design.